Press Release: Hallmark Data Systems and ePublishing, Inc. Integrate Cloud & Data Services to Drive New Revenue Models
CHICAGO, March 10, 2014 - Two industry innovators have announced platform-level integration engineered to enhance reader experience and shape the future of publishing.
ePublishing, the leading Cloud-based Software as a Service (SaaS) provider of an Enterprise Publishing System integrating Content Management, Mobile, eCommerce and Audience Management solutions for media companies and Hallmark Data SystemsTM, a division of EBSCO, the leading Cloud-based SaaS audience data and marketing services provider to B-to-B publishers, have initiated a data-level integration to create the first true publishing ecosystem.
"We are mutually committed to our concept of Deep Data - the publisher's actionable version of Big Data. This alliance opens significant new opportunities for publishers to monetize their audiences," noted Thomas Chaffee, CEO of ePublishing. "More importantly, it further enhances the individual relationship they have with each reader. Publishers will be able to apply audience data to enhance reader experience, which will increase sales and improve their bottom line."
The integration will bring together Hallmark's detailed analytic and demographic information with ePublishing's extensive behavioral and contextual data on those same users across a broad array of content - buyers' guides, directories, ecommerce and events - and across platforms. The combined Deep Data sets create unprecedented audience engagement to drive revenue with advertising, targeted sponsorships, paid content and increased registrations.
"Hallmark addresses a publisher's need for consolidated audience data and the tools required to understand and activate their audience through Illume'sTM marketing automation and flexible lead capture," said Steve Crowe, General Manager, Hallmark Data Systems. "Publishers use the intuitive interface to dig into their data, look for new ways to engage their audience, and drive a deeper relationship. The unique nature of Illume is a consolidated, timely picture of their audience."
"Individualization is action. Properly applying audience intelligence further drives contextual relevance across content, events, eCommerce, advertising and marketing - all the way down to the individual reader," said Thomas Chaffee. "In an era of marketing automation, having these tools at your fingertips presents an unmatched competitive advantage and provides significant new revenue opportunities to ePublishing and Hallmark clients. This is a game-changer."