Press Release: Hallmark Data Systems and ePublishing, Inc. Integrate Cloud & Data Services to Drive New Revenue Models
"With one central ecosystem, publishers finally have the capability to fully understand their audience engagement, reach their audience through preferred mediums and add to their bottom line," continued Crowe, "Illume, along with Hallmark's world class data management, digital and email marketing, digital edition and fulfillment service in combination with ePublishing's CMS/EPS platform drive deeper engagement with audiences."
The ecosystem reflects the demand for integrated, proven, Cloud-based business solutions as the most
cost-effective path to provide value to publishers and their customers and advertisers, while achieving speed to market to capitalize on emerging opportunities.
"Hallmark priorities align well with those of ePublishing. We work each day to connect audiences, publishers and marketers to increase revenue and efficiencies for our media owners. This alliance continues the tradition of bringing solutions that enable publishers to better service their audiences," said Crowe. "We are excited to put our expertise in data management and audience intelligence alongside the digital behaviors ePublishing brings to the table."
Chaffee added, "Together, our primary mission is to generate more Revenue Per Reader (RPR) for publishers. This strategic integration enhances each of our portfolios to create a truly disruptive 21st century set of tools."
ePublishing drives maximum profit for publishers and multi-platform media companies with tools and services that empower clients to create a wide range of business models; leverage new and diversified income streams; and automatically generate deep reader engagement with Contextual Content, Community and Commerce.
The company's primary product, an Enterprise Publishing System (EPS), is a fully integrated, Cloud- based, Software as a Service backed by custom development, design and 24 x 7 support. Features include content management, community, eCommerce, social media, publishing workflow, SEO, video, advertising, blogs, eNewsletters, directories, buyers' guides, data, audience management and CRM.
In the past two years the company has acquired Ellington CMS and B-to-B Audience Network.