Press Release: HarperCollins Publishers Announces Promotional Fund for Independent Retail Accounts

HarperCollins Publishers today announced the HarperCollins Promotional Fund (HCPF), which will provide an additional fund of marketing dollars for Independent Retailers in the company's fiscal year 2015, which began on July 1, 2014. Qualifying accounts that promote HarperCollins titles throughout the year will have access to additional funds to support marketing efforts. The program is designed to simplify the co-op process and promote creative merchandizing of HarperCollins authors.