HarperCollins CEO Brian Murray on Acquisitions, Industry Change & Importance of Choice
Shatzkin questioned whether a model exists for a multi-language book publisher. Murray conceded that Penguin Random House has been operating in multiple languages for quite a while, but he has very much looked to digital technology companies that have started in the U.S. and expanded globally for inspiration. "The questions becomes the how and when" this expansion takes place, said Murray. Where trying to grow international relationships organically would take a long time, acquisitions like that of Harlequin speed up the process.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.