HarperCollins Launches In-House Digital Video Studio
HarperCollins Publishers has announced the creation of an in-house Internet broadcast studio. The studio, modeled on a newsroom environment, has been developed to create author videos for sales, marketing and promotional opportunities, says the publisher. Marisa Benedetto, formerly of the Wall Street Journal, has been named executive producer of the studio.
HarperCollins plans to produce about 500 videos—which will be available on HarperCollins.com author and title pages—per year. The publisher’s publicity and marketing teams will use the content to promote authors on blogs and Web sites, as well as to the media and to bookstores.
“The studio allows us to be a one-stop shop for authors,” says Ana Maria Allessi, vice president, publisher, HarperMedia. “When authors come to the HarperCollins offices, they can quickly and easily create an audio piece, and now go across the hall to shoot a video. This content will be distributed online as a way for authors to engage with fans and increase their readership.”