HarperCollins Launches Pop Culture Imprint
HarperCollins has launched It Books, a new popular culture imprint dedicated to entertainment, music, fashion, design and sports. The imprint will publish its first titles in September.
It Books will be directed by Carrie Kania, senior vice president and publisher, and the editorial team will be lead by Mauro DiPreta, vice president/associate publisher, and Cal Morgan, vice president/editorial director. Kania and Morgan are currently the publisher and editorial director of Harper Perennial, respectively, and will retain those roles.
"It Books will be a new way for us to reach readers like us—people with an endless appetite for pop culture, who live for music and film and art and fashion and the Internet," says Kania. "An It book should be fun. It should be interesting. It should be cool. It should look great. Working with Cal and Mauro, we're going to have the chance to publish some great books and market them in new and interesting ways. I'm really excited about this opportunity."
Among the projects on the imprint's inaugural list are books by burlesque artist Dita Von Teese and best-selling author Neil Strauss; Charlie Cross's illustrated history of Led Zeppelin; and the first authorized Twitter book.
"I have never seen a team more excited about the launch of a new imprint," says Michael Morrison, president and publisher, general books division for the United States and Canada. "The people Carrie has pulled together are the perfect group to bring innovative publishing and stunning design to new readers."