HarperCollins Launching iPhone Platform
HarperCollins Publishers has announced that it is making digital content available for the iPhone platform. The pilot program will allow users to sample from 14 new HarperCollins titles, available online, in an iPhone-compatible format via the HarperCollins Browse Inside application.
Browse Inside allows consumers to view pages of HarperCollins titles online. LibreDigital—a division of NewsStand Inc., and strategic partner in the development of HarperCollins’ global digital warehouse and its online application—has adapted Browse Inside for the iPhone platform.
iPhone users will be able to view the first 10 pages of chapters one and two of 14 books, with the option to click to buy or pre-order the print book from a list of retailers.
“Reaching consumers on mobile devices and the Internet is increasingly important for publishers,” says Brian Murray, president of HarperCollins Publishers Worldwide. “Our digital warehouse gives us the unique opportunity to quickly offer access to our titles on the newest technology, and we encourage people to provide feedback about their experiences.”
The pilot program will debut between the end of August and early September.