HarperCollins and MySpace Launch Interactive, Online Community for Teens
HarperCollins imprint HarperTeen has partnered with MySpace to launch MySpace/HarperTeen. This new, interactive, online community provides teen readers with an opportunity to connect with one another on message boards and forums, as well as to interact with authors via author blogs and live chats. A “Weekend Read” bulletin informs readers of new releases, and, every Friday, users receive a book recommendation. Those who read the recommended title can then discuss it on the message boards the following week. (http://www.MySpace.com/harperteen)
“With millions of teens spending their time online every day, it makes perfect sense for us to partner with MySpace to build the HarperTeen community,” says Diane Naughton, vice president of marketing, HarperCollins Children’s Books. “Our custom community offers readers the latest updates on HarperTeen books and a place to interact with authors and peers—all within the MySpace world.”
The MySpace/HarperTeen community also provides users with a “Create and Share” tool, which they can use to submit their own creative writing and receive feedback from peers. Through Monday, users can enter the first “Create and Share” writing contest by submitting original short stories, poems and songs. While a panel of HarperTeen judges will select 10 finalists from among the entries, the MySpace/HarperTeen community will vote for the winner, who will receive $5,000 and a phone call from their favorite HarperTeen author.
HarperTeen and MySpace will work together to update the community with contests, video trailers, quizzes and information about new releases. MySpace also will promote the HarperTeen community throughout its site.