HarperCollins Named Publishing Innovator of the Year
“We felt … that having a digital warehouse for so many reasons—not the least of which being maintaining copyright— was just essential,” says Friedman.
The company now can securely provide content in digital formats and offer content previews, such as through its Browse Inside and Sneak Peek programs. HarperCollins launched its initial Browse Inside feature in August 2006, enabling consumers to view online select pages from thousands of HarperCollins titles. In November 2007, it embedded all its book content into its site with the latest Browse Inside version. The company’s Sneak Peek is a new program “where we alert people who have newsletter subscriptions with us … to come to the site to get 20-percent access to selected titles up to two weeks ahead of the on-sale date,” explains Carolyn Pittis, HarperCollins senior vice president, marketing strategy and operations.