The View From the Top
Today, Friedman is driven to mix innovative technology with publishing and inspiring her staff to take publishing to the next level.
Hard work, solid results
Friedman explains that the marketplace remains a challenge even after a financially successful decade.
“To be the best is not always the easiest thing to do, so the challenge has always been to hire the best staff to work … in a united way, to publish books,” she says. “We are in a mature business, the marketplace is somewhat flat, and we still have grown every year [the last 10 years]. So that means not only being challenged by watching our costs—and we are … very cost-efficient—but also looking for that surprise and working to maximize the sales of the surprise hit. But really the major challenge is the marketplace and how the marketplace reacts to our books.”