A Book With A View
HarperCollins’ online marketing manager explains how the campaign behind Michael Crichton’s latest best seller created a multimedia ‘view into the world of [the] book.’
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Yamaguchi, who got his start in book publishing about eight years ago, is the author of “52 Projects: Random Acts of Everyday Creativity” (published in 2005 by Penguin’s Perigee imprint) and a highly creative writer, blogger and Web site developer. It’s this well-rounded perspective on books that, he believes, lends itself to successful book-marketing strategies. The 36-year-old spoke with Book Business about some of the challenges today’s marketers face as well as the always-evolving opportunities presented by the Internet.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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