A Book With A View
HarperCollins’ online marketing manager explains how the campaign behind Michael Crichton’s latest best seller created a multimedia ‘view into the world of [the] book.’
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What would you say is the single most significant change you’ve seen in marketing books in your career thus far?
Jeffrey Yamaguchi: Definitely the Web. The Web is constantly evolving, and moving even faster now. New opportunities are opening up all the time. When I started out, the company I worked for was just building its Web site. Now, the Web is a huge part of the business as a whole.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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