Press Release: HarperCollins Publishers And Shazam Offer Unique Content to Fans
New York, NY (May 28, 2015) - HarperCollins Publishers today announced that it is the exclusive global book content partner for the launch of Shazam's new visual recognition functionality. This feature extends Shazam's mobile engagement platform by transforming static print and digital images into dynamic pieces of content.
Beginning today, whenever Shazam users wave their mobile phone over any HarperCollins book or promotional content with the Shazam camera logo on it, they will instantly get taken to custom mobile experiences from HarperCollins, including exclusive content, author interviews, special offers, videos, playlists and more. They will also have the ability to purchase books or share them with others. Users with the latest version of Shazam installed on their mobile phones can simply open the app and tap the new camera icon to start the visual experience.
HarperCollins U.S. titles included in the program throughout 2015 are: Go Set a Watchman by Harper Lee, Daddy, Stop Talking!: And Other Things My Kids Want But Won't Be Getting by Adam Carolla, American Sniper by Chris Kyle, Scott McEwen and Jim DeFelice, Machines of Loving Grace: The Quest for Common Ground Between Humans and Robots by John Markoff, Welcome to Night Vale by Joseph Fink and Jeffrey Cranor, The Magic Strings of Frankie Presto by Mitch Albom, Orphan Train by Christina Baker Kline and The Greatest by Timbaland. HarperCollins Canada titles include The Illegal by Lawrence Hill and The Golden Son by Shilpi Somaya Gowda. Additional HarperCollins global divisions will contribute to the program in the coming months.
"We are always looking to partner with leading digital innovators," said Angela Tribelli, Chief Marketing Officer for HarperCollins Publishers. "Our partnership with Shazam - whose install base currently exceeds 100 million monthly active users - brings incredible promotional reach to HarperCollins authors. With the addition of visual recognition functionality into Shazam's well-known app, we can utilize their technology to both widely tout and efficiently deliver an exciting array of enriched content, such as playlists, videos and exclusive excerpts - all with the goal of introducing new audiences to our authors, as well as engaging loyal fans who are hungry for more."
