HarperCollins, Twitter Team Up to Sell Direct
HarperCollins launches a social, D2C play with a limited-time promotion of Insurgent, following Hachette’s lead.
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Ellen Harvey
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In December, Hachette joined a similar partnership with Gumroad to sell its books through Twitter. The publisher chose a small selection of titles to test the platform and based that selection on the strength of authors' social media followings. Hachette has not yet shared the results of this experiment or if the margins selling through Gumroad are larger than a more traditional retail partnership.
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- Companies:
- Hachette Book Group
- HarperCollins
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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