HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program
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To access the content, users download a free application (http://m.harpercollins.com) to their smart phone, take a picture of the 2-D barcode with the phone, and then the content appears on the phone.
The promotion kicked off June 16 in the United States, Canada and Australia, with the release of the teen novel "L.A. Candy," by Lauren Conrad. Users of the application can access video of Conrad, a Q&A with her, or share the new site with their friends via SMS (short message service). The site also can be accessed directly at http://lacandy.mobi.
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