The E-book Opportunity
Have lower-priced
e-readers and the
introduction of the iPad forever ‘tipped’
the e-book market?
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Two-thousand ten may be remembered as the year of the iPad, but if the recent buzz around e-readers is any indication, a rising content-delivery-device tide truly does lift all boats. The release of a clutch of new devices, including Barnes & Noble's Nook (released in late 2009), Spring Design's Alex and Borders' Kobo, helped spawn summer price wars, pushing the price of the market-leading Kindle and Nook below $200 for the first time. With predictions that this lower price point may be the spark needed to make e-readers this year's hot holiday gift item, the little devices seem poised to go from niche curio to major player in the electronics market.
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Jim Sturdivant
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