The E-book Opportunity
With the Kobo, Borders sees itself as extending its multiformat bookselling strategy into a rapidly growing market. "The Kobo eReader is one of many e-reading devices we are carrying as part of our device-neutral strategy," says Borders' CEO Mike Edwards. "The Sony Readers and Aluratek's Libre eBook Reader Pro round out our current assortment, and we'll add additional devices to our assortment soon. Overall, we will emerge with a 'good, better, best' selection of e-readers at affordable price points, making it easy for our customers to enjoy books digitally."