The E-book Opportunity
Ned May, vice president and lead analyst at media research and advisory firm Outsell, says centering e-book brands around a device is really about selling books, not hardware.
"It provides a locked and secure channel," he says. "Once you get someone to use your device … then hopefully they will keep coming back to you for the sales. Most are deploying iPhone apps and PC apps and tablet apps around that same device, so you can ... migrate content seamlessly across [platforms]."