Digital Full Color Opens New Book Markets
While digital toner and inkjet based color has been available for years, Lightning Source’s announcement at Book Expo America of its four-color one-off production line exponentially expands the base for untapped publishing business opportunities for mid-range, independent and high-end publishers. It also shines the light on the transformation of manufacturing business models in the past 10 years, providing a price-list-based, sophisticated manufacturing service that simplifies the supply chain process without sacrificing quality controls.
- Companies:
- Amazon.com
- Author House
- Book Expo America
- BookSurge
- Consortium
- Cyber-Read
- Deharts
- Digital Pulp Publishing
- Edwards Brothers
- Fiction-Wise
- Fidlar Doubleday Inc.
- IBM Corporation
- Ingram Industries Inc.
- Integrated Book Technology
- IUniverse
- Lightning Source Inc.
- Lulu.com
- NetLibrary
- Overdrive Inc.
- PMA
- RR Donnelley
- Xerox Corp.
- XLibris
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.
