High-quality, affordable full-color one-offs expand the publisher’s reach and transform the book manufacturing business model.

By Eugene G. Schwartz

It also will broaden, for all publishers, the range of titles that can be accommodated by the new manufacturing and supply chain strategy that moves seamlessly from a single master digital file through all formats and from demand digital to high-volume computer to press offset manufacturing.

Finally, it will bring some of the production that has been going overseas back to the homeland, as well as make single-source satellite manufacturing around the world feasible for publishers large and small—a capability already offered by BookSurge, Lightning Source, IBT and others.

For a book-printing technology that, according to Kirby Best, owns perhaps only of 1 percent of the book manufacturing market, there is only one way to go, and that is up. BB

Gene Schwartz is editor at large, ForeWord magazine, and president, Consortium House, publishing consultants (EugeneGS@aol.com). He is a former PMA board member, and was a production and operations executive in the printing and book publishing industries, as well as an independent publisher.

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Eugene G. Schwartz Author's page

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

Digital Full Color Opens New Book Markets