A License to Drive Revenue
Highlights for Children's Vice President of Licensing Robin Sayetta discusses the publisher's push into product licensing.
Highlights for Children, a publisher of educational books and magazines for kids, is one of those companies that is dipping its toe into the product-licensing waters. Robin Sayetta, Highlights for Children's vice president of licensing, recently spoke with Book Business Extra about launching the company's product licensing program, which includes its top-20-ranking iPhone app.
- Companies:
- Highlights For Children
- Scholastic Inc.
- People:
- Robin Sayetta
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