Holtzbrinck Publishers Rebranded as Macmillan in the United States
Stuttgart, Germany-based media company Verlagsgruppe Georg von Holtzbrinck GmbH has changed the name of its U.S. publishing arm, Holtzbrinck Publishers in the U.S., to Macmillan. Macmillan already is the name of the company’s English- and Spanish-language publishing operations in more than 70 countries.
According to the company, the name was changed to unify the worldwide presence of the publisher. “The Macmillan name has a long and distinguished publishing history and a long tradition of innovation that complements perfectly the high-quality standards that our publishers offer to our authors and our audience,” says John Sargent, chief executive officer, Macmillan in the U.S. “This name change is indicative of our growing position as a global media company in an increasingly global media market. By using the Macmillan name for our English-language publishing, we will be able to take advantage of the strength of the brand while more fully leveraging our investments in print and digital publishing, and more clearly position ourselves for the future.”
In conjunction with the name change of Holtzbrinck Publishers to Macmillan, Audio Renaissance––the audio publishing imprint of Holtzbrinck Publishers––has been renamed Macmillan Audio, to more closely align the audiobook publisher with its parent company. The names of the company’s other divisions and imprints, such as Farrar Straus and Giroux, Henry Holt & Company, Palgrave Macmillan, Picador, St. Martin’s Press and others, will remain unchanged.