16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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For nonfiction publishers, the greatest current challenge is returns, says Marji Ross, president and publisher of Washington, D.C.-based Regnery Publishing. “Nested within this concern are a few related problems, such as the shorter attention span of our marketplace, overcrowded media markets, and a 24-7 news cycle that serves up a new crisis for people to worry about every day,” she explains. The challenge for publishers then is to keep up with what people are interested in and to keep their attention. The politically conservative publishing company is enjoying success with a couple of its titles, thanks in part to the heightened awareness of and interest in politics throughout the 2008 presidential campaign.
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Missy Smith
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