16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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1. Be creative.
As a general rule, I would suggest that if there was ever a time for “out-of-the-box thinking,” this is it.
2. Understand your total cost.
As an industry, we have had an unhealthy obsession with unit cost and not paid enough attention to the “total cost of ownership.” Publishers should understand their total cost for all major business processes and think seriously about how to reduce those end-to-end costs without compromising quality.
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Missy Smith
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