16 Tips for Steering Your Company Through an Evolving Industry
TIPS FROM …
Todd Stocke, vice president and editorial director, Sourcebooks
Founded in 1987, Sourcebooks (Sourcebooks.com) is a leading independent book publishers in North America. It offers nonfiction, commercial and literary fiction, romance novels, gift books, calendars, children’s books and more.
14. Know your audience.
Be flexible and diversify. Publishers need to think about their readership. And not just reading, but reading books because they offer something importantly different. There’s a lot of focus on the format of what people are reading, but at the end of the day what matters is if they’re reading. We need to be pressing forward on the many joys of reading.
15. Adapt to the current economy.
The economy is obviously difficult, but we believe that we have some interesting opportunities. A flat or down market is a classically great time for the entrepreneurial to gain market share. Readership is changing and the retail book marketplace is changing, but that’s actually a constant in this business. What matters is how well you anticipate and adapt to the changes.
TIPS FROM …
Marie Macaisa, Web development manager, Sourcebooks
16. Embrace digital technology.
The digital landscape presents an unprecedented opportunity for our authors to engage with their readers directly. The publisher could also potentially get information from readers through all phases of bringing the book to market, from acquisition to launch and publicity. The challenge is to nurture the distinct voice and vision of the author in light of unprecedented feedback. Fundamentally, publishers help authors reach readers. Digital significantly multiplies the ways in which authors can reach their readers.
Missy Smith is an associate editor at North American Publishing Co. in Philadelphia. She also freelances for Montgomery Newspapers and is the editorial coordinator for Little Blue World, a nonprofit Tori Amos fanzine.