Gene Therapy: From Book Proposal to Profit
One golden rule to note: There is no universal process that will work for everybody. Each publishing house has a relative scale of business, product mix and corporate culture to take into account, which is demonstrated in the following examples of systems at Stanford and Princeton University presses. In part II of this series, you’ll learn about the systems in place at global publishers Wiley and Simon & Schuster; leading independent, conservative trade publisher Regnery Publishers; and nonprofit public policy research institute and publisher RAND Corp.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.