Gene Therapy: From Book Proposal to Profit
Stanford is not yet geared up for an e-book publishing program, although it takes part in the Chicago Distribution Center’s digital print center operated by Edwards Brothers at its warehouse facility. The University of Chicago Press’ (UCP) Bibliovault service (www.Bibliovault.org) is set up to archive and distribute scholarly publishers’ electronic files.
According to Sylvia Mendoza Hecimovich, UCP’s design and production director, UCP has begun XML file archiving. Working through its Digital Media Group and the Bibliovault staff, UCP hopes to eventually use these files to drive e-book distribution.
All those interviewed consider their e-book programs marginal revenue sources at best, but most stand prepared “when, as and if.” Driving printed books to the bookshelves remains the principal goal of workflow systems, with flexibility to apply demand printing whenever possible, and to exploit the “long tail” by keeping titles alive indefinitely.
Effective management of these goals requires real-time information that depends on accurate data flow. Accurate data in the marketplace maximizes results.
Eugene G. Schwartz is a regular contributor to Book Business. He is a publishing industry analyst, writer and editor-at-large for Foreword Magazine. A former PMA board member, he is president of Consortium House, a management and business consultancy to publishers.
Go Behind the Scenes With Wiley, Simon & Schuster, RAND Corp. and Regnery Publishers
Check out Book Business’ March issue for an in-depth look at the data management systems that Wiley, Simon & Schuster, RAND Corp. and Regnery Publishers have in place to streamline and improve workflow, all the way through to distribution to the marketplace. The Wiley and Simon & Schuster profiles will provide a look into much larger-scale models and how they work. Don’t miss it!
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.