How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan
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Ellen Harvey
But this wasn't always the case, notes CEO and president David Wan in an interview with Book Business. It wasn't until 2010 when Harvard Business Publishing combined its siloed assets -- a book publishing arm, a magazine, an under-utilized website, and a slew of newsletters -- that it was able to create a consumer-facing publishing brand and significantly expand its audience.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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