How to Create a Consumer-Facing Brand, According to Harvard Business Publishing CEO David Wan

By Ellen Harvey

Wan will share the reasoning behind the strategy change and its results at the Yale Publishing Course (YPC) in July. The course gathers a diverse faculty of book industry leaders to share forward-looking strategies with industry peers. You can learn more about the program details and registration here. Following Wan shares a sneak peak of his YPC session.
How did you unite the different content brands at Harvard Business Publishing?

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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.