Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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Ninety percent of all marketing efforts are wasted.
This law of wasted effort is just a fact of life. It applies to all areas of marketing, from making sales pitches to direct mail to Internet sales. If a publicist actually gets one media hit from every 10 phone calls she makes, she should be ecstatic. That’s a great return on her time and probably a higher return than most publicists get.
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John Kremer
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