Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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Direct marketers expect an even smaller percentage (as little as 2 percent) and can make money from such a small percentage response. If one out of 10,000 readers of a magazine read a review and buy the book, we’d all be amazed. It doesn’t happen very often in real life. In short, a lot of what we do to try to reach potential readers is wasted effort.
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