How Crowdsourcing is Powering New Publishing Platforms
Liz Pelletier capitalizes on this type of advocacy at Entangled Publishing by encouraging reader feedback and incentivizing them to promote their favorite new works on social media. Pelletier is mobilizing book fandom by partnering with the company Fancorp, a platform that allows her to assign social media tasks to fans. Pelletier can assign a simple task, like tweeting about a new book release, and reward fans for their activity with points that they can turn in for rewards, like a signed copy of their favorite book. By doing this, Entangled promotes its works at a minimal cost. "Instead of connecting with 100,000 readers, we connected with 1,000 influencers who can share our story," said Pelletier.
Building A Fan Base
If powerful reader advocacy is the enticement for publishers, immediate feedback is what draws in the authors, said Molly O'Neill of Storybird. "The difference between a print and digital product is doing everything first in print -- writing, editing, etc.," said O'Neill, "And a post-filtering environment in digital where the work changes based on reader response."
Storybird, a platform and community based around visual storytelling, skews toward a younger audience, between the ages of 9 and 14. Users write their own stories, review others, and use Storybird as a social networking tool. Reader feedback is an important part of the platform, but equally valuable are author-reader interactions. "We're finding writers are using us to build a fan base and grow a career," said O'Neill. "Carving out a third space between self-publishing and traditional where community and engagement are a core part of the experience."