Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the introduction of new digital devices or growth of some external pressure, publishers must plan for the future while reacting to the present—a tough situation even without the need to deal with the effects of a down economy.
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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