Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Whatever one may think of electronic media, and without denying that print sales still make up the bulk of book sales, Eckler says it needs to be universally accepted that e-books have carved out a permanent niche that requires an overall strategy re-evaluation. The core of that strategy, he says, is "flexibility with a capital 'F.'"
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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