Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In June, Yamaguchi launched Doubleday’s newly revamped Web site, which uses a WordPress platform to simulate the look and usability of a blog while maintaining Doubleday’s integrity and standards as a publishing house. According to Yamaguchi, the site’s user-friendly familiarity, combined with its inventive content, is what takes Doubleday.com to the next level.
0 Comments
View Comments
Carolyn Huckabay
Author's page
Related Content
Comments