Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
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… I got back into book publishing at HarperCollins doing online marketing … . I learned a lot there. I was there for two years, and then I came over to Random House. What brought me here was [a] great opportunity and good timing.
Were you hired to revamp Doubleday’s Web site?
Yamaguchi: Doubleday Broadway recently changed its name to the Doubleday Publishing Group. The site needed to be revamped anyway, so with the name change and the new logo, it just made sense to have it all go online. …
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Carolyn Huckabay
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