Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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“It’s a pretty popular genre,” Ardai notes, “but it is a genre, and there is a certain fan base that loves this stuff. If you can find one of those fans, the goal is to hook that person, to get them coming back month after month.”
The Hard Case Web site (HardCaseCrime.com) is all about dangling that hook—from prominently displayed cover art to snappy descriptions and reviews. The publisher also posts one chapter from each book in its online catalog for free.
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James Sturdivant
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