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The term "Baader-Meinhoff" describes that feeling you get when you hear or read a word you've never encountered before and then subsequently notice it all around you. It's born of our brains' tendency to filter out uninteresting information until it isn't uninteresting anymore. (If you think about it, the first time you read "Baader-Meinhof" may be to experience Baader-Meinhof.) This is what may happen to when you begin to notice all the games - and their corresponding gamelike elements - that surround you. That's because games (or at least the characteristics of games) have been creeping into almost every facet of our lives. Some refer to it as the "game layer."
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- Adam L. Penenberg
Adam L. Penenberg
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