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At their most fundamental level, games provide feedback loops. Daniel Cook, chief creative officer at Spry Fox, a Seattle-based game design firm, divides them into four parts:
1.) A player performs an action. In "Angry Birds" it involves pulling back the rubbery band of a slingshot, aiming, and letting the fowl fly. For a crossword puzzle it means filling in blank spaces in a grid with a word, words or phrase based on a clue. In a first-person shooter it's piloting an avatar through a simulated world, avoiding obstacles and firing weapons.
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- Companies:
- Amazon.com
- Apple
- Fox
- Target
- People:
- Adam L. Penenberg
Adam L. Penenberg
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