Building A Social Hive
25 Ways Publishers Can Use Social Media To Grow Customer Base
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Ellen Harvey
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2. Be Personal
Social media is about the way human beings communicate and establish trust with each other. When you lose that sense of the person behind the social media profile, you miss the entire point of social media. I don’t care if you have a bazillion followers, I care about how well you connect with your audience on a human level
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E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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