Building A Social Hive
Jason Ashlock
Strategist, Movability
We track all our links, and regularly review to measure what’s proving most effective and what’s merely talking to ourselves. And we’ve found four elements that are generally helpful, if not earth-shatteringly original.
4. Join The Conversation
First, contextual tweets are far more likely to be clicked on, shared and favorited than simply promotional tweets. By contextual, I mean tweets shared while already in conversation with others about a topic or event. The clear lesson here: engagement drives engagement. It is so tempting to just fling thoughts into the ether, but if you don’t engage directly, that’s exactly where they’re going.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.