Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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“These days, distributors are faced with having to service individuals,” he says. “The more niche markets you can serve and the more specific titles you get to market, the more sales you have.”
The proof is in the pudding. IPG reports more sales of backlist books than ever before, and Suchomel is seeing big-box stores buy up more titles at lower quantities.
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Sharon R. Cole
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