Distribution:Are We Getting Swept Up in ‘The Tail?’
How modern economics is affecting book distribution.
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Another sure sign this movement is in full swing is the upsurge of online orders. Davida Breier, sales and marketing director for Biblio, a distribution company in Lanham, Md., says online sales for niche titles are something small publishers are definitely tapping into. “I know we have publishers who would likely have no chance of getting their books to market via traditional retail environments because of the specific nature of their titles, but they are thriving online,” she says.
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Sharon R. Cole
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