Launch Pad: Crashing a Marketing Campaign
How National Geographic Books turned a TV movie into a book in just three months—and just in time for the pope.
Who is God? What is worth fighting or dying for? Can different religions coexist? These were just a few of the questions that French filmmakers Jules and Gédéon Naudet set out to answer in meeting with some of the world’s most revered spiritual leaders for their television documentary “In God’s Name,” which aired on CBS in December 2007.
Matt Steinmetz is the publisher and brand director of Publishing Executive.
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