Launch Pad: Crashing a Marketing Campaign
How National Geographic Books turned a TV movie into a book in just three months—and just in time for the pope.
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The Naudets garnered worldwide recognition in 2002 for their documentary “9/11”—recipient of that year’s Emmy for Best Documentary and a result of their own experiences in Lower Manhattan on Sept. 11, 2001. In the several years that followed Sept. 11., the Naudets began to question their own faith, the meaning of life and many other spiritual issues, according to Ruth A. Chamblee, vice president, director of marketing, trade books, National Geographic Books (NGB). “So they embarked on this massive research project … to speak to the world’s spiritual leaders to find out what they thought about all of these things,” Chamblee says.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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