How one marketing executive is turning stories about championship sports teams into victories for his own company.

By Matt Steinmetz

As vice president of sales and marketing, Dave Hulsey has been in sales and marketing since graduating from the University of Missouri in 1981. His career in the book publishing industry spans the past 12 years, including stints with Macmillan Publishing, Chronicle Books and Prima Publishing. He joined Sports Publishing two years ago and says he’s been very impressed with the publisher’s ability to develop programs to reach its target consumers and to develop, print and sell what he calls “instant books”—books chronicling a championship team’s season that are available in bookstores just seven days after the championship game. Book Business spoke with Hulsey about the sports book market and his own experiences in the book publishing industry.