Winning Teams = Winning Titles
How one marketing executive is turning stories about championship sports teams into victories for his own company.
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Can you give us a sense of your responsibilities on both a day-to-day and “big-picture” basis?
Dave Hulsey: … My job starts even before our books are acquired. I continually meet with the acquisitions department to review potential new titles and authors. As the books are acquired, we work with the editors and graphic designers to develop the cover that will properly reflect the contents of the book and draw customer attention.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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