Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
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Q: How do you see publishers changing their acquisition and content creation processes to accommodate new types of interactive or social books?
Smart publishers are changing to adopt best-practices from the tech industry, taking Silicon Valley thinking and applying it internally. This means, for example, creating new types of ebook apps. Creating innovative retail portals to help users discover, buy and read content. But when it comes to content creation and acquisition, the process is mostly unchanged—much to the discredit of publishers. Ebooks have propelled self-publishing into new heights, and I believe there are lessons to be learned from digital self-publishing that could benefit savvy publishers.
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- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
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