Consumer Wise
Using Technology to Enhance Direct-to-Consumer Relationships
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Well, it really depends on the publisher. There are quite a few midsize publishers and imprints of larger houses that really embrace data, want more of it, and apply it to marketing and even to editorial decisions. But “data” means a lot of things to a lot of people, and data about book publishing and consumption is notoriously hard to gather–if it exists, it’s proprietary to a retailer (where you left off in your Kindle edition of Dr. Sleep, for example). But we’re a little further down the road than we were in 1995 when I began looking at publisher data seriously.
0 Comments
View Comments
- Companies:
- Amazon.com
- Bowker
- Harlequin
Brett Sandusky
Author's page
Related Content
Comments