Creative Cost-Cutting Strategies
Putting graphical elements on a CD also allows for fewer four-color pages, Butler-Knight notes. In addition, the “Idiot’s Guide” will often use color inserts instead of full, four-color printing in editions that require some color.
While the cost advantages of paperless editing, layout and prepress work have long been recognized, Butler-Knight recommends not taking these elements for granted, as many small efficiencies can add up to major streamlining. Production work for the “Idiot’s Guide” is done in-house, with all employees using the same software. FTP sites facilitate the sharing of bigger files with outside photographers and editors. Publishers should think about how technology allows for multitasking, she adds, and take advantage of those opportunities where there is no risk of a loss in quality.