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So, in 2005, Aebersold and her daughters, Bell and Christa Pitts, formed Kennesaw, Ga.-based publishing company CCA and B, and published the book themselves. Fast-forward to today, and "The Elf on the Shelf" is No. 1 on BarnesandNoble.com's best-seller list and expected to bring in $7 million in 2009.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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